The challenge
From a Trusted Clinical Laboratory to an Accessible Consumer Health Platform
What we built
- Shopify Website Development
- E-Commerce Experience
- Product Architecture
- User-Journey Design and Responsive Implementation
The result
Digital strategy consulting
The challenge
From a Trusted Clinical Laboratory to an Accessible Consumer Health Platform
For decades, Unilab Health worked behind the scenes—supporting clinics, healthcare professionals, and reproductive-health programs with accurate laboratory testing.
Its next chapter required a completely different kind of experience.
Rather than serving only medical providers, Unilab wanted individuals to access professionally analyzed blood testing from home. Customers needed to be able to choose an appropriate test, order a collection kit online, collect their sample privately, return it to the laboratory, and securely review their results without the inconvenience of visiting a traditional clinic.
The challenge was not simply to launch an online store. It was to translate the credibility of an established laboratory into a clear, reassuring, and easy-to-use consumer journey.
How we did it
Building it for Unilab Health
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More Than an At-Home Device
The platform needed to clearly distinguish Unilab Health from products that generate results entirely through a home device.
Customers collect their blood sample at home, but the sample is returned to Unilab’s laboratory for professional analysis by trained personnel. The website repeatedly reinforces this distinction through its messaging, process explanations, laboratory imagery and institutional trust signals.
This became a central part of the digital strategy
By explaining what happens behind the kit, the platform turns an unfamiliar health product into a process customers can understand and trust.
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Turning a Medical Workflow into Four Clear Steps
Laboratory testing can involve unfamiliar procedures, logistical requirements and sensitive personal information. The website simplifies that journey into four understandable stages:
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1. Purchase a Test
Customers select and order a health panel online. Unilab states that a medical professional reviews the order before the kit is dispatched.
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2. Register the Kit
Once received, the kit must be registered so the sample can be accurately connected to the customer and processed without unnecessary delays.
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3. Collect and Return the Sample
Customers follow the provided instructions, collect their sample at home and return it using the prepaid mailing envelope.
The results
4. Review the Results
After the laboratory receives the sample, results for most tests are made available through the customer’s private account, generally within three to four days.
Presenting the experience this way reduces uncertainty and helps customers know exactly what will happen before they place an order.
Building Trust into Every Stage of the Experience
Trust is particularly important when customers are collecting blood and submitting sensitive health information.
Unilab’s history also gives the brand a meaningful origin. The company traces its roots to reproductive medicine, was formally founded in 1988 and later expanded into donor screening before entering at-home testing in 2024.
Rather than relying only on marketing claims, the site shows that the consumer platform is supported by an established clinical operation.
The website supports credibility through several layers
- The company’s decades-long laboratory history
- More than five million reported laboratory tests
- Relationships with over 1,000 clinics
- Laboratory and regulatory trust markers
- Real laboratory and technician imagery
- Clear explanations of how samples are handled
- Secure customer accounts for reviewing results
- Product-specific customer feedback
Making Clinical Information Feel Approachable
The visual direction avoids making the experience feel overly clinical or intimidating.
A restrained blue-and-white palette, spacious layouts, health-focused photography and simple typography create an interface that feels professional without resembling a hospital portal.
The responsive design also makes it possible to research tests, review the collection process and complete a purchase from mobile devices.
Product cards use recognizable wellness categories and lifestyle imagery, while laboratory photography appears in credibility-focused sections. This balance supports two important customer emotions
- Confidence that the science is legitimate
- Comfort that the process is manageable
Organizing Health Tests Around Real Customer Needs
Within those pathways, customers can explore focused panels covering areas such as ovarian reserve, thyroid health, testosterone, sports performance, nutrition, metabolism and fatigue. The platform also includes a Create Your Own Panel option for customers seeking a more personalized selection of biomarkers.
This structure moves the experience away from a confusing catalogue of laboratory codes and toward familiar health goals customers can understand.
The product catalogue was structured around three broad pathways
- Women’s Health
- Men’s Health
- Total Health
The Result: Professional Lab Testing Without the Traditional Clinic Visit
The completed platform gives Unilab Health a direct-to-consumer experience that reflects the standards of its laboratory while removing many of the barriers associated with conventional blood testing.
The result is a healthcare-commerce platform that makes laboratory testing easier to access without presenting it as a disposable consumer gadget.
Customers can now
- Explore tests by health goal
- Compare available panels
- Purchase securely online
- Learn how the collection process works
- Register their kits
- Return samples using prepaid packaging
- Receive professionally analyzed results through a private account
- Use those results to begin more informed conversations about their health
Real people, one team
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