Custom WordPress Website Redesign | Conrad Marine T.A.P. Fin Technology
Case Study: Conrad Marine Gets a Website Worthy of Its Fins
Meet Goofy: The Man Who Made Pontoons Cool
You know how most people look at a pontoon boat and think, “Ah yes, floating patio furniture”?
Not Goofy.
Goofy saw potential. He saw hydrodynamics. He saw… fins.
Not just any fins — T.A.P. Fins, a patented system that makes pontoons ride smoother, turn sharper, and handle like they’ve been sneaking protein shakes.
In short: the man reinvented the way pontoons move.
But his website? Yeah, it hadn’t moved since 2004.
The old site had that “built in the age of My Chemical Romance and dial-up tones” aesthetic. It worked well — kind of like an old outboard motor that still sputters to life — but it wasn’t exactly making waves online.
That’s when Zulu Shack Creative entered the chat. (Thanks again to Kim, our referral MVP, who keeps introducing us to absolute legends.)
Mission: Make It Look as Smart as It Is
Goofy’s tech was cutting-edge. His site? Not so much. Our goal was simple — make Conrad Marine look as advanced as the engineering behind the fins.
We designed a fully custom WordPress theme that’s sleek, confident, and built for performance — kind of like the boats Goofy helps upgrade.
The new design ditched the old-school clutter for:
- Clean, modern layouts that highlight the T.A.P. Fin system like the innovation it is.
- Clear storytelling that finally explains what these fins do without making you feel like you need a PhD in fluid dynamics.
- Basic SEO structure ready for Kim and performance tweaks, because genius doesn’t mean much if nobody can find you.
We also made sure the design had some personality — a little grit, a little shine, a touch of Goofy’s inventor energy. You can practically smell the sawdust and saltwater when you scroll.
The Hand-Off: Collaboration, Not Control
Now here’s the twist: once we finished designing and developing the new site, we handed it over to Goofy’s longtime web developer — the guy who’s been keeping the lights on since before TikTok existed.
Why? Because we actually like working with people, not taking over their turf. At Zulu Shack Creative, we’re all about collaboration. You’ve got a team? Awesome. We’ll fit right in, teach what we know, and leave things better than we found them.
It’s kind of like being digital foster parents — we raise the project, get it walking and talking, then hand it back when it’s ready to live its best life.
Results: From Old-School to Oh Damn
The new conradmarine.com looks and performs like a completely different species. It’s clean, fast, and finally reflects what the product actually is — smart, innovative, and low-key brilliant.
Visitors now land on the site and think, “Wait, I need fins on my pontoon.”
Because yes, they do.
We gave Goofy a modern digital platform that matches his patented performance — the kind of site that makes people go from “What’s a T.A.P. Fin?” to “Take my money” in about 30 seconds.
SEO Strategy + PPC Landing Pages | Creative Love Surrogacy Agency
Case Study: Growing a Compassionate Brand in a Competitive Space
The Backstory: Where Business Meets Heart
Few industries balance science, emotion, and trust like surrogacy — and Creative Love does it with grace.
Founded by Wendy, a powerhouse businesswoman with empathy baked into every decision, Creative Love has helped families from around the world begin their fertility journeys with care, clarity, and confidence.
When Zulu Shack Creative partnered with Wendy, we weren’t just working on another WordPress site — we were helping amplify a mission built on love, inclusivity, and hope.
Her agency already had a solid foundation, but the digital landscape around it was shifting. It was time to strengthen the brand’s visibility, performance, and lead generation — setting the stage for long-term growth.
What We Did: Strength Meets Strategy
First, we stabilized the core. Wendy’s previous site came to us like a slightly over-loved houseplant — healthy roots, a little droopy around the edges. So, we:
- Moved her WordPress site to a high-performance hosting environment, boosting speed, reliability, and uptime.
- Refined the site’s structure and user flow, making it easier for intended parents, surrogates, and donors to find what they need.
- Built out optimized location pages to improve organic search visibility across Florida and beyond.
Then came the real momentum: SEO + PPC (Pay Per Click Advertising)
SEO Strategy That Builds Trust
We developed a long-term SEO strategy focusing on keyword depth, local relevance, and intent-based content. Each new page — from city-specific surrogacy guides to educational blog posts — was crafted to attract the right audience and build authority in Google’s eyes (and hearts).
PPC That Converts with Empathy
For paid traffic, we created dedicated landing pages tailored for Google Ads campaigns — written and designed to convert without feeling transactional. In an industry built on compassion, we found the balance between marketing and meaning.
Together, the SEO and PPC efforts are driving measurable lead growth while keeping acquisition costs efficient — proof that even the most sensitive industries can thrive with smart, authentic digital marketing.
Results: A Relationship That Keeps Growing
Custom WordPress Website + Branding | Tracy Nagle Immigration Law
Case Study: One Lawyer, One Dream, One Seriously Determined Website
The Setup: A Lawyer, a Leap, and a Budget
When Tracy Nagle launched her own immigration law practice, she was stepping into a new phase — from attorney to full-blown business owner. Her mission: help clients from around the world — including South Africa, Israel, Canada, Europe, Australia, and the U.K. — navigate the often-overwhelming process of moving to the United States.
It’s meaningful work with high stakes — but her digital presence needed to catch up. Tracy came to Zulu Shack Creative looking for a brand identity and a website that felt polished, trustworthy, and professional… without blowing through a startup budget.
Let’s just say, expectations were high and timelines were tight. (We’ve been in calmer client relationships with our coffee machines.)
WordPress on a Mission
We built Tracy a custom WordPress website in Elementor, balancing sleek design with startup practicality. The site had to look credible enough for corporate visas and approachable enough for family immigration cases — a digital handshake that says, “You’re in good hands.”
We also created her brand identity, keeping it refined and modern — professional, not pretentious. And very purple, Tracy loves purple. Clean typography, and a calming color palette gave it a unique tone in a field that often feels cold and rigid.
Because we believe empowerment beats dependency, we included a full WordPress training session as part of her launch. Tracy learned how to manage her own content, forms, and updates — along with a plugin toolkit for SEO, security, and performance.
(She’s since taken the reins on hosting and updates. We’ve noticed a few things wobble since, but hey — every lawyer needs a first case, and every site needs a first “oops.”) to learn, we encourage this.
Results: The Legal Launchpad
The finished site gave Tracy exactly what she needed — a strong, credible online foundation for her new firm. It’s professional, fast, and mobile-friendly, designed to grow as her business and caseload expand.
Even with limited resources, we helped her start with something that looked premium and performed like it too — proof that a great website doesn’t need a big budget, just a clear vision and a team that knows how to stretch pixels like dollars.
Wix Migration to Custom WordPress Website | Creative Roots Media
Case Study: Helping Creative Roots Media Take Root (Digitally)
The Setup: From Wix to Wow
Let’s set the scene. 🎬
Creative Roots Media, founded by Staci Talley, had the experience, the clients, and the camera skills to make any brand look good on screen — but her old website wasn’t giving that same energy.
Built on Wix, it didn’t quite capture Staci’s creative range or her professional edge. And in an industry that’s still far too “boys’ club,” she needed a space that amplified her expertise — feminine but fierce, elegant but grounded, confident without needing to shout.
Her request was simple:
“I need a site that looks like my work feels.”
So, Zulu Shack Creative rolled up our digital sleeves, brewed something strong, and built her an online presence worthy of prime time.
New Brand, New Site, Same Staci Energy
We started by ditching Wix (because, well… it was Wix) and rebuilding Creative Roots Media on a custom WordPress framework. Using Elementor, we crafted a fully bespoke site that mirrored Staci’s creative eye — cinematic visuals, refined typography, and a color palette that walks that perfect line between bold and graceful.
But we didn’t stop there…
🎬 Custom Brand Design
We designed a brand-new logo and identity system for Creative Roots Media — one that feels modern, confident, and unmistakably Staci. It’s the kind of logo that says, “Yes, I direct commercials and command crews — and I look good doing it.”
🌐 Performance & SEO
We built the site with performance and visibility in mind. Optimized for speed, search, and mobile, the new Creative Roots Media website doesn’t just look like Hollywood — it acts like it too.
🧭 Strategic Navigation & UX
The layout showcases Staci’s work front and center while keeping her digital strategy services easy to explore. Every page leads visitors naturally toward her portfolio or contact forms — no click chaos, no fluff.Results: Standing Ovation-Worthy Feedback
When Staci saw her new site, her reaction was instant: she loved it. The site hit that exact balance she wanted — professional and strong, with a distinct feminine confidence that reflects who she is as a filmmaker and creative entrepreneur.
Now, her online presence finally matches her on-set authority. She’s been booking more high-quality leads, showcasing her reel with pride, and positioning Creative Roots Media as a go-to creative partner for both local and national brands.
And yes, her new logo looks fantastic on business cards, camera cases, and maybe one day… her own production slate.
That’s a Wrap
For Zulu Shack Creative, this one was about more than web design — it was about helping a voice in film cut through the static. The new Creative Roots Media brand and website don’t whisper; they speak clearly, confidently, and with just the right amount of cinematic flair.
Custom WordPress Website | Two Parrot Productions, Nonprofit Film & Media
Case Study: Crafting a Cinematic Web Experience for Two Parrot Productions
Lights, Camera, Redesign: The Backstory
Two Parrot Productions tells nonprofit stories with precision, heart, and cinematic flair. Every project they produce carries a clear mission — to inspire action and amplify voices that deserve to be heard.
Founded by Dr. Jessica Kizorek, a filmmaker, entrepreneur, and tireless advocate for purpose-driven storytelling, Two Parrot has become a trusted creative partner for organizations around the world. Their videos transform awareness into engagement and emotion into measurable impact.
After seeing the success of Eyes On Your Mission — another Zulu Shack Creative build that quickly became a benchmark for nonprofit storytelling platforms — Jessica came back to us to reimagine her main company’s site. She gave us full creative freedom with one simple direction: she trusted us to make it every bit as awesome as Eyes On Your Mission.
That trust opened the door for a complete redesign — a digital space that reflects the energy and sophistication of the Two Parrot brand. Built on custom WordPress and Elementor, the new website captures the look and rhythm of a professional film studio, blending thoughtful design, speed, and seamless functionality.
Behind the Scenes
Zulu Shack Creative rolled out a custom WordPress website that captures the emotion, polish, and production quality synonymous with Two Parrot’s brand.
We started with a high-performance foundation built on Elementor, then layered in cinematic design touches — sleek transitions, film-inspired layouts, and subtle animations that give the site movement without slowing it down.
Even with eye-catching GIFs and visual elements, the site remains lightning-fast, thanks to smart optimization, clean code, and a mobile-first approach.
Key Features Delivered
- Custom WordPress Build: Designed for visual storytelling and seamless navigation.
- WPForms Elite + Google Integration: Smooth, connected lead forms for both production inquiries and nonprofit collaborations.
- SEO + Speed Optimization: Balanced performance and creativity, ensuring the site loads fast and ranks strong.
- Consistent Brand Identity: From fonts to motion effects, every detail reinforces Two Parrot’s creative authority.
Results: A Show-Stopping Premiere
The new site instantly elevated the Two Parrot brand, positioning it as the go-to creative partner for nonprofit storytelling. The experience is bold but approachable, visually rich but performance-tuned — a perfect reflection of her mission to inspire global impact through video.
The SEO foundation continues to improve visibility and search rankings for nonprofit production keywords.
The user experience keeps visitors scrolling, watching, and connecting.
This partnership continues to evolve — Jessica trusts Zulu Shack Creative with multiple brands, and we’re proud to help amplify her vision across every project she leads.
ShipYourCarNow’s Digital Tune-Up: Custom Web, SEO & Funnel That Converts
Case Study: Driving Digital Growth for ShipYourCarNow with Web, SEO, and Funnel Power
Starting Line: From Basic Ride to Performance Machine
ShipYourCarNow moves cars across the country — from minivans to McLarens — and they do it fast. But their old website? Let’s just say it wasn’t built for the fast lane.
Outdated infrastructure, sluggish performance, and unclear navigation were all putting bumps in the road for both customers and internal teams.
So, they handed the keys to Zulu Shack Creative. The goal: build a sleek, secure, and search-optimized ecosystem that runs smoother than a Tesla on autopilot.
Under the Hood
This wasn’t a “tune-up” — it was a full rebuild.
We started by moving ShipYourCarNow to WPEngine, securing the site with high-performance, enterprise-grade hosting. From there, our team rebuilt the entire website from scratch with a fully custom WordPress theme, giving the brand a bold, unified, and modern design.
We also reorganized the structure — clearly separating business-facing navigation (for dealers, partners, and enterprise clients) from customer-facing sections, creating a more intuitive journey for both audiences.
But the real horsepower came from what we did next…
SEO That Actually Shifts Gears
ShipYourCarNow’s search presence needed serious horsepower. We rolled out an ongoing SEO strategy focused on:
- Building out location-specific pages to target city and state-level searches.
- Creating strong pricing tables and optimized landing pages that convert.
- Enhancing on-site content to keep them competitive for high-intent keywords.
This is a continuous partnership — we’re constantly improving rankings, expanding content, and fueling organic growth month after month.
The .NET Funnel That Gamified Car Shipping
Then came the crown jewel — a custom-built .NET funnel under a .app domain.
We wanted to make car shipping fun (yes, we said fun). The result is a gamified, step-by-step flow that lets users easily enter pickup and delivery details through a sleek, interactive interface.
It’s not just good-looking — it converts like crazy.
We’re talking hundreds of leads every month, all tracked and optimized through integrated CRM and analytics.
Portal Power + Smart Data Pipelines
Behind the scenes, we developed a custom data management portal connected to the CarMD API, keeping car information fresh and accurate.
From there, data flows directly into ShipYourCarNow’s internal systems — including their CRM and BATS lead dashboards — keeping sales and ops teams in sync and ready to roll.
Results: Full Throttle Performance
The transformation speaks for itself:
- Hundreds of qualified leads generated monthly through the gamified funnel.
- Faster, more secure website on WPEngine.
- Streamlined navigation improving both customer and partner experience.
- Steady SEO growth across competitive national keywords.
- Tighter internal workflows with real-time API data syncing.
And yes — the excitement has been contagious. The client’s team loves the new digital setup, and the funnel continues to attract partners, sponsors, and drivers alike.
They’ve trusted us with pretty much everything… except shipping the cars (and driving the big ol’ trucks).
Revitalizing SFIMA’s Digital Presence with a Custom WordPress Redesign
Case Study: A Fresh Digital Foundation for South Florida’s Marketing Leaders
Setting the Scene: A Digital Home for Digital Leaders
The South Florida Interactive Marketing Association (SFIMA) stands as a cornerstone for marketers across the tri-county region — a hub of education, connection, and innovation in digital marketing. Known for its high-caliber events and commitment to professional growth, SFIMA needed a website that matched its reputation: modern, dynamic, and easy to manage.
Their previous site, while functional, had grown dated and cumbersome to update. Content contributors struggled to post events efficiently, and the user experience didn’t reflect the forward-thinking energy of SFIMA’s community.
That’s where Zulu Shack Creative stepped in.
Digital Glow-Up
Zulu Shack Creative completely reimagined SFIMA’s online presence with a vibrant, custom WordPress build — a full redesign from the ground up. The goal wasn’t just to refresh the look, but to rebuild the digital infrastructure for longevity and flexibility.
We crafted a clean, event-focused layout using a high-quality Elementor theme as the foundation, then layered on a custom design tailored to SFIMA’s professional brand and marketing-savvy audience. The result: a visually engaging and responsive site that reflects the spirit of South Florida’s marketing leaders.
Key integrations included:
- WPForms Elite, empowering SFIMA to manage membership, contact, and volunteer forms with ease.
- The Events Calendar plugin, optimized for SFIMA’s robust event schedule — from workshops to networking meetups — giving members an intuitive way to discover and register for events.
The revamped backend now allows SFIMA’s content team to update pages and events effortlessly, ensuring the site evolves with their community’s momentum.
As an added connection point, it’s worth noting that Ryan Kemp, Co-Founder of Zulu Shack Creative, also serves on the SFIMA Board of Directors, where he shares insights and contributes to the organization’s educational mission. That partnership strengthened the project’s authenticity and alignment with SFIMA’s goals.
Results: A Digital Platform Worthy of Its Community
The new SFIMA website now stands as a polished, professional, and powerful digital hub for South Florida’s marketing community.
Streamlined Event Management: The Events Calendar integration has made planning and promoting events faster and more efficient for administrators.
Improved User Experience: Members and visitors enjoy a smoother, mobile-friendly interface that mirrors SFIMA’s innovative brand.
Empowered Content Team: The intuitive backend, powered by Elementor and WPForms Elite, has simplified content creation and updates.
While SFIMA continues to evolve, their online presence now mirrors the energy and excellence of their in-person community — setting a new digital standard for professional associations in South Florida.
Wrapping It Up
For Zulu Shack Creative, this project was more than a redesign — it was a chance to give back to a community that champions digital excellence. The new sfima.com embodies connection, creativity, and collaboration — everything SFIMA stands for.
Custom WordPress Website for Interiors by Steven G. — A Digital Expression of Modern Luxury
Case Study: Crafting a Digital Showcase for Interiors by Steven G.
To design for Interiors by Steven G. is to translate the language of luxury into pixels — every line, motion, and image carefully considered to reflect a legacy of refinement.
The project began through a creative connection: Mike, a talented designer and long-time friend of Zulu Shack Creative’s founder, Brenden.
Mike’s Photoshop layouts are immaculate — the kind of pixel-perfect blueprints that demanded equal precision in development. Our mission: turn his vision into an interactive, flawlessly performing online experience worthy of Steven G’s legacy.
The Build: From Concept to Craftsmanship
Zulu Shack Creative’s development team built the new Interiors by Steven G. website from the ground up — a fully custom WordPress build, engineered for speed, precision, and aesthetic excellence.
Every animation, dissolve, and transition was meticulously coded to match Mike’s design language. The site moves like fine silk — elegant, fluid, deliberate. High-resolution imagery showcases Steven G’s design portfolio in stunning clarity, while subtle interactive cues invite visitors to explore without distraction.
This was craftsmanship at the code level — every pixel aligned, every frame timed, every motion meaningful.
The Challenge: Migration Without Compromise
For a brand with an established online presence, preserving SEO was non-negotiable.
Zulu Shack Creative managed a two-stage migration:
- Safely transitioning the site environment to ensure the rebuild maintained full SEO continuity.
- Seamlessly migrating the finished site live — with zero ranking drops or performance issues.
It was a delicate operation, but the process was executed flawlessly. For a luxury brand like Steven G’s, where digital visibility and reputation are everything, that smooth transition was as essential as the visual polish itself.
The Result: A Masterpiece in Motion
The new Interiors by Steven G. website is a digital embodiment of the firm’s aesthetic — sophisticated, modern, and confidently understated.
It reflects what the brand represents in real life: timeless design, executed with precision and presence. The interface feels luxurious, the animations glide with purpose, and the overall experience communicates quiet authority — a perfect digital parallel to Steven G’s interiors.
Following the site’s successful launch, Zulu Shack Creative continues to host and maintain the platform, ensuring it performs as beautifully as it looks. What began as a collaboration through a trusted designer has evolved into a direct partnership with Steven G’s Team — a testament to quality work speaking for itself.
Final Take: Where Design Meets Discipline
Every detail of this project reflected a commitment to restraint, craftsmanship, and the integrity of true design. Thank you Mike!
In a world where everyone wants to stand out, Interiors by Steven G. stands apart — and Zulu Shack Creative had the honor of translating that legacy into an online experience that truly does it justice.
How Zulu Shack Creative Amplified Orlando Music Week with a Custom WordPress Build
Case Study: Orlando Music Week — Turning Up the Volume on Orlando’s Hottest Music Events
The Opening Act: Setting the Stage
Jon’s world revolves around Colombianas and music — oh and big shows, high energy, and the kind of production that gets people out of their seats. He’s the mind behind Orlando Music Week, a showcase for major music events lighting up central Florida.
Before teaming up with Zulu Shack Creative, Jon was stuck doing things the hard way: manually listing and managing events, which made it tough to connect his audience to ticketing in a clean, seamless way. For a platform built to hype live music, that was a buzzkill.
Jon needed a website that hit the same energy level as his events — something modern, easy to manage, and strong enough to handle a lineup of new shows without missing a beat.
What We Dropped: The Zulu Shack Remix
We spun up a fully custom WordPress build that looks as good as it performs — fast, intuitive, and tuned to Jon’s brand.
To keep things running smooth behind the scenes, we integrated the Event Manager plugin, giving Jon full control of his event listings, ticketing, and scheduling — all from one clean dashboard. No more manual juggling, no messy edits — just plug, play, and promote.
Because design matters in the music world, we made sure the site’s aesthetic stayed on point and on brand — a visual experience that matched the pulse of Orlando’s nightlife scene.
This wasn’t our first collaboration with Jon, either. After his first site for 747 Productions hit all the right notes, he came back for a second encore with Orlando Music Week. That trust says it all — when creatives vibe, great work follows.
The Encore: Results That Hit the Right Notes
The new Orlando Music Week site didn’t just look good — it performed. With a streamlined backend and automated event system, Jon could now reach his audience directly for ticketing, manage events in real time, and keep his fans in the loop without breaking stride.
His events went from manually managed to music-industry grade, and the site’s energy perfectly reflected the culture he’s built around Orlando’s live scene.
Final Note
For Zulu Shack Creative, this project hit the sweet spot — a high-energy, design-forward build that proves great code and great creativity share the same rhythm.
Custom WordPress + WooCommerce Website Design | CBD & Coffee eCommerce
Case Study: Brewing Digital Perfection for Brew Street Coffee & 420 Brew Street
The Daily Grind: A Tale of Two Brews
When Jenna and Scott connected with Zulu Shack Creative, they were ready to take their two growing brands—Brew Street Coffee and 420 Brew Street—to the next level online.
Their first venture, Brew Street Coffee, celebrates handcrafted, small-batch Colombian roasts. The second, 420 Brew Street, infuses premium, lab-tested CBD into health-conscious blends and topicals. Two distinct brands, one shared mission: quality, trust, and an experience that feels as smooth online as their morning espresso.
But like many growing online businesses, their old websites were holding them back. They needed a way to sell directly to customers, simplify communication, and showcase their products beautifully—without compromising on brand identity or performance.
That’s where Zulu Shack Creative came in, ready to turn beans and botanicals into a seamless digital experience.
What We Brewed Up
We kicked off the project by crafting two fully customized WordPress websites, each tailored to the unique identity of its brand. Using a high-quality Elementor-based theme as our foundation, we layered in a custom design system to give both sites a distinctive, polished feel that aligns with their audiences.
☕ For Brew Street Coffee, we focused on a clean, artisanal look—rich browns, warm tones, and inviting visuals that make you smell the roast through the screen.
🌿 For 420 Brew Street, we leaned into health and wellness aesthetics—fresh greens, calming whites, and a confident tone that educates and reassures.
Both websites were powered with WooCommerce for eCommerce functionality, allowing Jenna and Scott to manage inventory, products, and orders effortlessly. We also integrated their payment gateway with the Woo app, ensuring customers enjoy a secure, smooth checkout experience—whether they’re buying a bag of Maple Bacon Bourbon roast or a CBD roll-on for stress relief.
To keep communication easy and professional, we added WPForms Elite, giving customers a direct way to reach out, inquire, or request wholesale info.
Finally, we set them up with secure SSL certificates and managed hosting through Zulu Shack Creative, so both sites stay fast, safe, and always up-to-date.
Perks & Pour-Over Results
When the new Brew Street Coffee and 420 Brew Street websites launched, Jenna and Scott were thrilled.
They loved how each brand felt distinct but cohesive, how the online store ran smoothly from day one, and how much easier it was to connect with their customers.
With hosting, maintenance, and security handled by Zulu Shack Creative, Jenna and Scott now focus on what they do best: roasting, blending, and serving joy in every cup (or drop).
The finished websites deliver on design, performance, and reliability—exactly what Brew Street Coffee and 420 Brew Street needed to scale confidently.
Final Sip
Two brands, two unique audiences, one seamless digital solution. Zulu Shack Creative brewed up a design that honors both the craft and the care behind Brew Street’s coffee and CBD lines.
Because when your product is this good, your website should be, too.
