The challenge
OdorFree is a well-established name in the commercial equipment space, known for high-quality ozone…
What we built
- Shopify migration and Shogun rebuild | SEO Audit and Basic SEO Strategy
The result
Zero SEO drop-off
The challenge
OdorFree is a well-established name in the commercial equipment space, known for high-quality ozone generators that eliminate odors at the source. Based in New England and shipping nationwide, the company serves businesses, institutions, and facilities that need powerful odor control solutions — fast and reliably.
For years, OdorFree ran on BigCommerce, but as the platform evolved, it became clear that it was no longer the right fit. Mike and Spence, the duo behind the business, found the built-in tools increasingly clunky and limiting. They needed a platform that matched their workflow, gave them flexibility without frustration, and would grow with them.
They came to us with a clear goal: move their successful ecommerce operation to Shopify — and make the transition seamless.
A Strategic Platform Migration
First and foremost, we handled the full migration from BigCommerce to Shopify with care. OdorFree had an established presence, steady traffic, and strong SEO value — none of which could be compromised. We followed our in-house SEO migration checklist to the letter, ensuring all critical redirects, metadata, and URL structures were properly mapped and preserved.
How we did it
Building it for Mike and Spence, OdorFree
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A Familiar Design, Modernized
Mike had a strong attachment to the existing look and layout of the site, and rightfully so — it worked. Instead of forcing a total redesign, we used Shogun to rebuild the site in a way that matched the original style, but with a cleaner, more polished execution. This approach honored what made the old site successful, while leveling up the usability and visual cohesion across devices.
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Built on Tools That Work for Them
One of the key reasons Shopify was the right move? Shogun. Mike felt comfortable using it, which meant he could make updates and manage pages without depending on a developer for every small tweak. Our job was to set up a system they could actually use — not just something that looked good in a handoff document.
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SEO and Analytics: Setting the Foundation
Post-launch, we’ve continued supporting OdorFree with ongoing SEO improvements, as well as building out data analytics tracking to give clearer visibility into site performance. As we deepen the relationship, we’re focused on growth: bringing in more traffic, improving conversions, and helping OdorFree stay competitive in a niche market.
The results
Results
✅ Zero SEO Drop-Off
Our careful migration process meant organic traffic remained steady through the platform switch — a rare feat with ecommerce migrations.
✅ Simplified Content Management
With Shogun in place, the OdorFree team can now update pages quickly and confidently.
✅ Improved Site Polish
Same structure, but smoother — with better spacing, typography, and flow throughout the site.
✅ Ongoing Partnership
We continue to support OdorFree with SEO strategy, analytics, and optimizations as their business evolves.
Real people, one team
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The people who build work like this, spread across the globe and in your corner from the first call.
