Blog

Tag: Visual identity

2 articles

When the brief says modern, give it a little more personality

“Modern” needs context. Describe the impression in a real setting, turn it into repeatable type, colour and motion choices and review it on a usable page.

#Branding

When a brand refresh should keep the familiar bits

A refresh needn’t make customers feel lost. Keep the signals people recognize, refine the system around them and change more only when the story no longer fits.

#Brand refresh

Turn reading into results

Like what you’re reading? Let’s put it to work on your brand.