Blog

Tag: Usability testing

3 articles

What did the redesign make easier?

A redesign can look better and still be harder to use. Review it with real tasks, compare the same job on each version and check people understood the answer.

#Conversion

Interactive articles should let the reader learn something, not earn a badge for clicking

A small calculator can explain an idea fast or get in the way. Start with a question the reader can test, write the explanation first and test it with a person.

#Content design

A good-looking website can get away with quite a lot

Attractive design makes people forgiving. Give the design a job, let people try tasks without a tour and check whether the visual hierarchy helps them finish.

#Conversion

Turn reading into results

Like what you’re reading? Let’s put it to work on your brand.