Blog

Tag: Trust

3 articles

The right website photograph can do some of the explaining

Stock smiles at a laptop explain nothing. Give each image a reason to be there and review the whole collection, not just the favorite photograph.

#Images

When a brand refresh should keep the familiar bits

A refresh needn’t make customers feel lost. Keep the signals people recognize, refine the system around them and change more only when the story no longer fits.

#Brand refresh

PayPal’s refresh has a lesson for the least glamorous page on your website

PayPal’s 2024 refresh reaches past the logo into type, color and motion. The lesson: give receipts, forms and other ordinary screens a place in the design.

#Branding

Turn reading into results

Like what you’re reading? Let’s put it to work on your brand.