Blog

Tag: Tone of voice

2 articles

Your brand voice has to handle the error messages too

A playful voice can stay human when things go wrong. Lead with the useful sentence, be precise about what worked and dial down the personality when recovery matters.

#Branding

What Decathlon’s rebrand can teach a much smaller website

A rebrand is more than a new logo. Translate the direction into one real page, give type, images and voice practical roles and carry them into the working screens.

#Branding

Turn reading into results

Like what you’re reading? Let’s put it to work on your brand.