Blog

Tag: Navigation

4 articles

The tiny arrow is making a surprisingly big decision

When the label opens a page and the arrow opens a list, a thumb decides. Give the row one job, match the icon to the real state and test it on a phone.

#Accessibility

Has the business grown beyond the story its website tells?

People may know your best-known service but not the rest. Check which service gets explained first, whether the evidence fits and if navigation carries both.

#Branding

Your mobile menu should not need its own welcome committee

Vague labels like “Discover” make visitors guess. Put the important path in plain sight, don’t bury it inside general menus and let people return without restarting.

#Information architecture

Your menu labels should sound like the pages people are looking for

Clever menu names cost clarity. Choose between categories and task labels, decide what the mobile menu does and test the words before the animation.

#Information architecture

Turn reading into results

Like what you’re reading? Let’s put it to work on your brand.