Blog

Tag: Forms

6 articles

Does this really need a popup?

Keep short, connected decisions in a dialog and give larger tasks a page or panel of their own. Then check focus, keyboard and phone behaviour either way.

#Accessibility

A sales funnel can show progress without playing games with people

Borrow the useful parts of gamification for a multi-step enquiry: honest progress, questions asked when they make sense and rewards customers value.

#Forms

People should not have to decode the inquiry form

A short form can still be hard. Give each date a clear role, group related questions, let uncertainty be a valid answer and help people correct mistakes.

#Cognitive load

A contact form should not require a packed lunch

Start a contact-form review with what happens after Send. Keep the questions that improve the next step and drop the ones nobody uses.

#Contact forms

The form found a problem. Now help the person finish.

“Invalid input” helps nobody. Question the rule, time the message well, keep the person’s answers and explain the next step, for screen-reader users too.

#Accessibility

Your franchise lead form is not a mortgage application

A franchise inquiry form shouldn’t feel like a mortgage application. Ask about budget, territory and experience in a way that shapes a better first call.

#Forms

Turn reading into results

Like what you’re reading? Let’s put it to work on your brand.