Blog

Tag: Conversion

5 articles

What did the redesign make easier?

A redesign can look better and still be harder to use. Review it with real tasks, compare the same job on each version and check people understood the answer.

#Conversion

“Book a call” should tell people what they’re booking

Who joins, what you discuss, what happens next? Explain the call beside the button, collect useful context and confirm the booking so changes are easy.

#Booking

A contact form should not require a packed lunch

Start a contact-form review with what happens after Send. Keep the questions that improve the next step and drop the ones nobody uses.

#Contact forms

A good-looking website can get away with quite a lot

Attractive design makes people forgiving. Give the design a job, let people try tasks without a tour and check whether the visual hierarchy helps them finish.

#Conversion

Five homepage slides, one fairly impatient visitor

Homepage carousels let everyone take a turn, but visitors miss most slides. What a carousel has to get right, and why a focused hero deserves a fair trial.

#Carousels

Turn reading into results

Like what you’re reading? Let’s put it to work on your brand.