Case Study: Driving Digital Growth for ShipYourCarNow with Web, SEO, and Funnel Power
Starting Line: From Basic Ride to Performance Machine
ShipYourCarNow moves cars across the country — from minivans to McLarens — and they do it fast. But their old website? Let’s just say it wasn’t built for the fast lane.
Outdated infrastructure, sluggish performance, and unclear navigation were all putting bumps in the road for both customers and internal teams.
So, they handed the keys to Zulu Shack Creative. The goal: build a sleek, secure, and search-optimized ecosystem that runs smoother than a Tesla on autopilot.
Under the Hood
This wasn’t a “tune-up” — it was a full rebuild.
We started by moving ShipYourCarNow to WPEngine, securing the site with high-performance, enterprise-grade hosting. From there, our team rebuilt the entire website from scratch with a fully custom WordPress theme, giving the brand a bold, unified, and modern design.
We also reorganized the structure — clearly separating business-facing navigation (for dealers, partners, and enterprise clients) from customer-facing sections, creating a more intuitive journey for both audiences.
But the real horsepower came from what we did next…
SEO That Actually Shifts Gears
ShipYourCarNow’s search presence needed serious horsepower. We rolled out an ongoing SEO strategy focused on:
- Building out location-specific pages to target city and state-level searches.
- Creating strong pricing tables and optimized landing pages that convert.
- Enhancing on-site content to keep them competitive for high-intent keywords.
This is a continuous partnership — we’re constantly improving rankings, expanding content, and fueling organic growth month after month.
The .NET Funnel That Gamified Car Shipping
Then came the crown jewel — a custom-built .NET funnel under a .app domain.
We wanted to make car shipping fun (yes, we said fun). The result is a gamified, step-by-step flow that lets users easily enter pickup and delivery details through a sleek, interactive interface.
It’s not just good-looking — it converts like crazy.
We’re talking hundreds of leads every month, all tracked and optimized through integrated CRM and analytics.
Portal Power + Smart Data Pipelines
Behind the scenes, we developed a custom data management portal connected to the CarMD API, keeping car information fresh and accurate.
From there, data flows directly into ShipYourCarNow’s internal systems — including their CRM and BATS lead dashboards — keeping sales and ops teams in sync and ready to roll.
Results: Full Throttle Performance
The transformation speaks for itself:
- Hundreds of qualified leads generated monthly through the gamified funnel.
- Faster, more secure website on WPEngine.
- Streamlined navigation improving both customer and partner experience.
- Steady SEO growth across competitive national keywords.
- Tighter internal workflows with real-time API data syncing.
And yes — the excitement has been contagious. The client’s team loves the new digital setup, and the funnel continues to attract partners, sponsors, and drivers alike.
They’ve trusted us with pretty much everything… except shipping the cars (and driving the big ol’ trucks).
