Category: Brand & Visual Identity

“Modern” needs context. Describe the impression in a real setting, turn it into repeatable type, colour and motion choices and review it on a usable page.

Dark mode is more than a black background. Check there’s a real need, rebuild the palette by role, review images and make the preference behave like a choice.

A playful voice can stay human when things go wrong. Lead with the useful sentence, be precise about what worked and dial down the personality when recovery matters.

Stock smiles at a laptop explain nothing. Give each image a reason to be there and review the whole collection, not just the favorite photograph.

A premium site can be quiet and still clear. Build around what deserves attention, let space describe relationships and carry the calm style into the inquiry.

A refresh needn’t make customers feel lost. Keep the signals people recognize, refine the system around them and change more only when the story no longer fits.

People may know your best-known service but not the rest. Check which service gets explained first, whether the evidence fits and if navigation carries both.

PayPal’s 2024 refresh reaches past the logo into type, color and motion. The lesson: give receipts, forms and other ordinary screens a place in the design.

Button styles pile up like mugs in a cupboard. Keep variations that explain the action, put the decisions in theme.json and check the next page, not just today’s.

A rebrand is more than a new logo. Translate the direction into one real page, give type, images and voice practical roles and carry them into the working screens.