The Journey So Far
I’m a PPC Specialist with over 10 years in performance marketing, helping businesses grow through data-driven advertising. I specialise in Google Ads, Meta Ads, GA4, conversion tracking and analytics — sharpening account structure, tightening tracking, and cutting the waste that quietly drains budgets.
I also build AI into everything I do: automated reporting, deep account analysis, and smart workflows that let me move faster and dig deeper than traditional PPC management allows. Clients get sharper insight, quicker turnarounds, and decisions backed by real data.
Outside of work, my family and I live for Jesus — everything we do follows His leading. We travel as missionaries wherever He sends us, sharing the gospel, praying for the sick, and seeing lives changed (Mark 16). When there’s time to unwind, you’ll find me out on the trails cycling and mountain biking.
Projects I'm Proud Of
From innovative websites to scalable digital solutions, these projects reflect my passion for turning ideas into impactful experiences.
PPC Projects
I don’t have a single favourite — what I’ve enjoyed most is integrating AI into every account I work on, using it to surface insights that traditional PPC management would miss. Each project is unique, and finding those hidden opportunities is what makes the work rewarding.
Quick Questions
- What do you enjoy building?
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Google Ads campaign builds — structuring an account from the ground up.
- What keeps you busy outside of work?
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Missionary work and travel as God leads, time with my family, and cycling / mountain biking.
- What’s a project you’ll always be proud of?
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Every project is unique and enjoyable in its own way — I’m proud of the work across all of them.
- What are you learning right now?
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New ways to integrate AI into PPC — automation, deeper analysis and smarter measurement.
- Coffee, tea or energy drinks?
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Tea or water.
- Favourite app or piece of technology?
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Claude — for the AI integrations and problem-solving.
- Favourite place you’ve travelled to?
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I discover a new one all the time. Indonesia was beautiful — we visited tribes so deep in the jungle they’d never seen Europeans before.
- What’s something people might be surprised to learn about you?
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I travelled through South Africa, Indonesia, Malaysia, Laos and the Philippines for almost two years with no money and no job, trusting God to provide every step of the way (Luke 10).