Marc Parsons
A Little About Me
The Journey So Far
I’m a PPC Specialist with over 10 years in performance marketing, helping businesses grow through data-driven advertising. I specialise in Google Ads, Meta Ads, GA4, conversion tracking and analytics — sharpening account structure, tightening tracking, and cutting the waste that quietly drains budgets.
I also build AI into everything I do: automated reporting, deep account analysis, and smart workflows that let me move faster and dig deeper than traditional PPC management allows. Clients get sharper insight, quicker turnarounds, and decisions backed by real data.
Outside of work, my family and I live for Jesus — everything we do follows His leading. We travel as missionaries wherever He sends us, sharing the gospel, praying for the sick, and seeing lives changed (Mark 16). When there’s time to unwind, you’ll find me out on the trails cycling and mountain biking.
“And they went forth, and preached every where, the Lord working with them.”
Favourite Projects
Projects I'm Proud Of
From innovative websites to scalable digital solutions, these projects reflect my passion for turning ideas into impactful experiences.
PPC Projects
I don’t have a single favourite — what I’ve enjoyed most is integrating AI into every account I work on, using it to surface insights that traditional PPC management would miss. Each project is unique, and finding those hidden opportunities is what makes the work rewarding.
FAQ’s
Quick Questions
Google Ads campaign builds — structuring an account from the ground up.
Missionary work and travel as God leads, time with my family, and cycling / mountain biking.
Every project is unique and enjoyable in its own way — I’m proud of the work across all of them.
New ways to integrate AI into PPC — automation, deeper analysis and smarter measurement.
Tea or water.
Claude — for the AI integrations and problem-solving.
I discover a new one all the time. Indonesia was beautiful — we visited tribes so deep in the jungle they’d never seen Europeans before.
I travelled through South Africa, Indonesia, Malaysia, Laos and the Philippines for almost two years with no money and no job, trusting God to provide every step of the way (Luke 10).
EXPERIENCE. PERSONALITY. PASSION.
Meet the Team Behind the Work
Behind every website, application, SEO strategy and digital solution is a team that enjoys solving problems and building things that last. Get to know the people behind Zulu Shack Creative.