The Journey So Far
If I had to sum up my world in two words, it would be persistently curious. I’m fascinated by how people think, what drives their decisions, and how ideas spread, which is probably why I found myself in the world of digital marketing. With a background in communications, I naturally gravitated towards copywriting, social media marketing and finally SEO, where understanding human behaviour is just as important as understanding algorithms.
Outside of work, my curiosity doesn’t switch off. I’m usually reading about how the human body and mind work, questioning existential ideas, hiking, songwriting, playing piano, or embracing my newest hobby: rock climbing. That same curiosity has also led me back to university, where I’m currently working towards my second degree in psychology.
Projects I'm Proud Of
From innovative websites to scalable digital solutions, these projects reflect my passion for turning ideas into impactful experiences.
Unilab Health
Completed a comprehensive sitewide website redesign that extended beyond SEO and into UX, conversion strategy, and brand positioning. We transformed the client’s website from one with limited authority, trust, and conversion potential into a polished, high-performing digital experience with world-class UX and design. This was a significant undertaking and my first opportunity to lead the project from end to end, coordinating both our internal team and external contractors to successfully deliver the new website.
Your Future Franchise
Social media has always been a passion of mine, particularly because it’s become one of the most influential drivers of search, discovery, and brand perception. Leading this account involved developing a bold, distinctive social media presence that strengthened the client’s brand and delivered meaningful results. It has been incredibly rewarding to see the impact of that work while also pushing me to grow significantly as both a marketer and a strategist.
Quick Questions
- What keeps you busy outside of work?
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All kinds of outdoorsy things
- What's a project you'll always be proud of?
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Not a project, a life goal, to always learn more
- What are you learning right now?
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How to rock climb
- Coffee, tea, or energy drinks?
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Tea all the way through
- Favourite app or piece of technology?
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Brain FM is my favourite app right now
- Favourite place you've travelled to?
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Croatia