If I had to sum up my world in two words, it would be persistently curious. I’m fascinated by how people think, what drives their decisions, and how ideas spread, which is probably why I found myself in the world of digital marketing. With a background in communications, I naturally gravitated towards copywriting, social media marketing and finally SEO, where understanding human behaviour is just as important as understanding algorithms.

Outside of work, my curiosity doesn’t switch off. I’m usually reading about how the human body and mind work, questioning existential ideas, hiking, songwriting, playing piano, or embracing my newest hobby: rock climbing. That same curiosity has also led me back to university, where I’m currently working towards my second degree in psychology.