Jaco Oosthuizen
A Little About Me
The Journey So Far
I’m a Performance Marketing Consultant based in South Africa, working with businesses across South Africa, the UK, the US and Australia to help them grow through data-driven digital marketing.
With over 9 years of experience in performance marketing, I specialise in Google Ads, Microsoft Ads, Reddit Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager, conversion tracking and analytics. I enjoy solving complex marketing problems, improving conversion rates and building tracking systems that give clients confidence in their data.
I love combining creativity with technical thinking. Whether it’s scaling lead generation, improving eCommerce performance or untangling complicated tracking issues, I’m always looking for ways to turn data into meaningful business growth.
Outside of work you’ll usually find me in the gym, spending time in nature, exploring new technology, travelling whenever I get the chance, singing in church or learning something new in the world of digital marketing and AI.
"Not in the business of ads. In the business of growth."
Favourite Projects
Projects I'm Proud Of
From innovative websites to scalable digital solutions, these projects reflect my passion for turning ideas into impactful experiences.
Salvage Reseller
A challenging US market where every optimization counts. I enjoyed developing growth strategies across Google Ads and Meta while improving conversion tracking and reporting. It’s been rewarding watching the account become more efficient and generate stronger returns over time.
FAQ’s
Quick Questions
Marketing campaigns backed by clean tracking, accurate data and a strategy that actually delivers results.
Strength training and running, travelling, spending time outdoors and keeping up with the latest developments in AI and digital marketing.
Any project where better tracking uncovered hidden opportunities and helped a client make smarter business decisions.
AI workflows, automation and advanced measurement techniques to improve campaign performance.
Coffee all the way #coffeesnob
Google Tag Manager and Claude. There’s something satisfying about solving tracking puzzles and AI integrations.
Zanzibar — incredible scenery, relaxed lifestyle and great seafood.
I am currently receiving professional vocal training and singing in our church’s worship band. I also play the flute.
EXPERIENCE. PERSONALITY. PASSION.
Meet the Team Behind the Work
Behind every website, application, SEO strategy and digital solution is a team that enjoys solving problems and building things that last. Get to know the people behind Zulu Shack Creative.