Case Study: A Fresh Start for a Unique Bookkeeping Brand
Amy and Mallory, the dynamic duo behind Office Accomplice, aren’t your average bookkeeping consultants. Their brand champions flexibility and personality — helping small businesses manage their books without forcing them into cookie-cutter systems.
But while their message was clear, their old website… wasn’t.
They were dealing with slow load times, outdated forms, and a site that just didn’t reflect their tone or services. Even worse? Leads were disappearing into the void — they had no clue where inquiries were going, or if they were even being delivered.
It was time for a clean slate — one that matched the clarity they bring to their clients’ finances.
What We Did: Clean, Fast, and Friendly (Just Like Their Services)
Zulu Shack Creative approached this redesign with a clear mission: build a website that’s fast, simple, and aligned with the brand’s personality — without the price tag of a fully custom build.
Here’s how we did it:
- Smart WordPress Build: We used a premium theme as a starting point, then layered in customizations to match Office Accomplice’s brand. This gave them the feel of a fully custom site at a fraction of the cost — a sweet spot we often hit for service-based businesses.
- Streamlined UX: We simplified the layout and content to guide users through their offerings and values, while keeping everything readable and approachable.
- Form Fix-Up with WPForms Elite: The old contact system wasn’t just outdated — it was broken. We implemented WPForms Elite to create user-friendly, trackable forms, ensuring inquiries never go missing again.
- One-on-One WordPress Training: We didn’t just build the site and walk away. Amy received a full Loom training library and dedicated one-on-one support to help her feel confident managing content, forms, and leads. All within the original budget.
- Managed Hosting & Maintenance: Office Accomplice now runs on our basic hosting package, which includes regular plugin updates and health checks. Their website is secure, stable, and smooth-sailing.
Results: A Confident Client with a Site That Works
Since launch, Office Accomplice has a website that’s:
✅ Fast-loading
✅ Clear and on-brand
✅ Easy to manage internally
✅ Capturing leads effectively
✅ Hosted and maintained hassle-free
Most importantly, Amy now feels confident and in control of her digital presence — knowing her site reflects her business and works just as hard as she does.
