Case Study: A Fresh Digital Foundation for South Florida’s Marketing Leaders
Setting the Scene: A Digital Home for Digital Leaders
The South Florida Interactive Marketing Association (SFIMA) stands as a cornerstone for marketers across the tri-county region — a hub of education, connection, and innovation in digital marketing. Known for its high-caliber events and commitment to professional growth, SFIMA needed a website that matched its reputation: modern, dynamic, and easy to manage.
Their previous site, while functional, had grown dated and cumbersome to update. Content contributors struggled to post events efficiently, and the user experience didn’t reflect the forward-thinking energy of SFIMA’s community.
That’s where Zulu Shack Creative stepped in.
Digital Glow-Up
Zulu Shack Creative completely reimagined SFIMA’s online presence with a vibrant, custom WordPress build — a full redesign from the ground up. The goal wasn’t just to refresh the look, but to rebuild the digital infrastructure for longevity and flexibility.
We crafted a clean, event-focused layout using a high-quality Elementor theme as the foundation, then layered on a custom design tailored to SFIMA’s professional brand and marketing-savvy audience. The result: a visually engaging and responsive site that reflects the spirit of South Florida’s marketing leaders.
Key integrations included:
- WPForms Elite, empowering SFIMA to manage membership, contact, and volunteer forms with ease.
- The Events Calendar plugin, optimized for SFIMA’s robust event schedule — from workshops to networking meetups — giving members an intuitive way to discover and register for events.
The revamped backend now allows SFIMA’s content team to update pages and events effortlessly, ensuring the site evolves with their community’s momentum.
As an added connection point, it’s worth noting that Ryan Kemp, Co-Founder of Zulu Shack Creative, also serves on the SFIMA Board of Directors, where he shares insights and contributes to the organization’s educational mission. That partnership strengthened the project’s authenticity and alignment with SFIMA’s goals.
Results: A Digital Platform Worthy of Its Community
The new SFIMA website now stands as a polished, professional, and powerful digital hub for South Florida’s marketing community.
Streamlined Event Management: The Events Calendar integration has made planning and promoting events faster and more efficient for administrators.
Improved User Experience: Members and visitors enjoy a smoother, mobile-friendly interface that mirrors SFIMA’s innovative brand.
Empowered Content Team: The intuitive backend, powered by Elementor and WPForms Elite, has simplified content creation and updates.
While SFIMA continues to evolve, their online presence now mirrors the energy and excellence of their in-person community — setting a new digital standard for professional associations in South Florida.
Wrapping It Up
For Zulu Shack Creative, this project was more than a redesign — it was a chance to give back to a community that champions digital excellence. The new sfima.com embodies connection, creativity, and collaboration — everything SFIMA stands for.
