Case Study: Even Wellness Giants Deserve a Website Refresh
When a national luxury spa brand like Woodhouse Spas calls, you answer — calmly, with a cup of green tea in hand.
Michelle and Rene from Woodhouse HQ reached out to Ryan and Brenden from Zulu Shack Creative when their team hit a roadblock. The corporate site, built years ago on Shopify, had become increasingly difficult to update. Their internal team couldn’t implement new designs or modify content without risking performance or breaking critical tracking infrastructure.
For a brand built entirely on exceptional care and balance, a rigid, outdated site just didn’t reflect the experience guests expected from Woodhouse.
Carefully Crafted, Calmly Executed
Our mission was clear: restore flexibility, refresh the look, and ensure the digital experience reflected the same serenity and sophistication as stepping inside a Woodhouse spa.
Collaborative Design Execution
We teamed up closely with Woodhouse’s in-house designers, Alina and Jenna, who had envisioned a fresh new direction for the website — modern, warm, and rooted in wellness.
Zulu Shack Creative translated those pixel-perfect designs into a fully responsive, custom Shopify and Shogun build. Every page was restructured with care, aligning form and function. This wasn’t a drag-and-drop re-skin; it was a full re-architecture built to honor both the design vision and the technical stability needed for a nationwide franchise network.
Safe Theme Modernization
Because the Shopify theme was years old, the update process had to be handled like a delicate massage — firm enough to make real improvements, gentle enough not to disrupt what already worked.
Our developers meticulously configured the new theme through staged migrations and thorough QA, ensuring all e-commerce and reservation functionalities stayed intact. We also safeguarded years of analytics data and tracking systems, so Woodhouse HQ could continue monitoring conversions, reservations, and franchise lead flow without interruption.
SEO-First from the Start
Rather than retrofitting SEO at the end, we built it in from the first commit. The new structure improved content hierarchy, site speed, and metadata alignment — helping Woodhouse maintain (and in many cases, improve) their organic search performance from day one.
We also maintained clean, crawlable architecture, ensuring franchise locations and spa service pages remained discoverable for local searches — a key factor for a brand with dozens of locations nationwide.
Results: A Transformation Rooted in Partnership and Precision
The outcome? A digital transformation that feels as effortless as a deep breath after a day at the spa — and it wouldn’t have been possible without an incredible team behind the vision.
Working alongside Michelle and Rene, two of Woodhouse Spa’s most inspiring leaders, was a privilege from day one. Their clarity, trust, and commitment to elevating the brand’s digital presence set the tone for success.
On the creative side, collaborating with Jenna and Alina was pure joy. Their design direction was thoughtful, refined, and beautifully aligned with Woodhouse’s luxury aesthetic. The collaboration was the perfect blend of professionalism and creativity — a seamless exchange that made the build process as rewarding as the result.
Together, we achieved:
A beautiful, modernized Shopify website that effortlessly integrates design, performance, and usability.
Enhanced flexibility for the Woodhouse HQ marketing team, now able to update and launch content in Shogun with ease.
Preserved analytics and SEO gains, ensuring not a single data point or insight was lost along the way.
Improved conversion paths for spa reservations, franchise leads, and gift card sales, thanks to intuitive UX and clean content flow.
The new WoodhouseSpas.com doesn’t just look beautiful — it functions beautifully.
