Case Study: Helping Creative Roots Media Take Root (Digitally)
The Setup: From Wix to Wow
Let’s set the scene. 🎬
Creative Roots Media, founded by Staci Talley, had the experience, the clients, and the camera skills to make any brand look good on screen — but her old website wasn’t giving that same energy.
Built on Wix, it didn’t quite capture Staci’s creative range or her professional edge. And in an industry that’s still far too “boys’ club,” she needed a space that amplified her expertise — feminine but fierce, elegant but grounded, confident without needing to shout.
Her request was simple:
“I need a site that looks like my work feels.”
So, Zulu Shack Creative rolled up our digital sleeves, brewed something strong, and built her an online presence worthy of prime time.
New Brand, New Site, Same Staci Energy
We started by ditching Wix (because, well… it was Wix) and rebuilding Creative Roots Media on a custom WordPress framework. Using Elementor, we crafted a fully bespoke site that mirrored Staci’s creative eye — cinematic visuals, refined typography, and a color palette that walks that perfect line between bold and graceful.
But we didn’t stop there…
🎬 Custom Brand Design
We designed a brand-new logo and identity system for Creative Roots Media — one that feels modern, confident, and unmistakably Staci. It’s the kind of logo that says, “Yes, I direct commercials and command crews — and I look good doing it.”
🌐 Performance & SEO
We built the site with performance and visibility in mind. Optimized for speed, search, and mobile, the new Creative Roots Media website doesn’t just look like Hollywood — it acts like it too.
🧭 Strategic Navigation & UX
The layout showcases Staci’s work front and center while keeping her digital strategy services easy to explore. Every page leads visitors naturally toward her portfolio or contact forms — no click chaos, no fluff.Results: Standing Ovation-Worthy Feedback
When Staci saw her new site, her reaction was instant: she loved it. The site hit that exact balance she wanted — professional and strong, with a distinct feminine confidence that reflects who she is as a filmmaker and creative entrepreneur.
Now, her online presence finally matches her on-set authority. She’s been booking more high-quality leads, showcasing her reel with pride, and positioning Creative Roots Media as a go-to creative partner for both local and national brands.
And yes, her new logo looks fantastic on business cards, camera cases, and maybe one day… her own production slate.
That’s a Wrap
For Zulu Shack Creative, this one was about more than web design — it was about helping a voice in film cut through the static. The new Creative Roots Media brand and website don’t whisper; they speak clearly, confidently, and with just the right amount of cinematic flair.
