Case Study: One Lawyer, One Dream, One Seriously Determined Website
The Setup: A Lawyer, a Leap, and a Budget
When Tracy Nagle launched her own immigration law practice, she was stepping into a new phase — from attorney to full-blown business owner. Her mission: help clients from around the world — including South Africa, Israel, Canada, Europe, Australia, and the U.K. — navigate the often-overwhelming process of moving to the United States.
It’s meaningful work with high stakes — but her digital presence needed to catch up. Tracy came to Zulu Shack Creative looking for a brand identity and a website that felt polished, trustworthy, and professional… without blowing through a startup budget.
Let’s just say, expectations were high and timelines were tight. (We’ve been in calmer client relationships with our coffee machines.)
WordPress on a Mission
We built Tracy a custom WordPress website in Elementor, balancing sleek design with startup practicality. The site had to look credible enough for corporate visas and approachable enough for family immigration cases — a digital handshake that says, “You’re in good hands.”
We also created her brand identity, keeping it refined and modern — professional, not pretentious. And very purple, Tracy loves purple. Clean typography, and a calming color palette gave it a unique tone in a field that often feels cold and rigid.
Because we believe empowerment beats dependency, we included a full WordPress training session as part of her launch. Tracy learned how to manage her own content, forms, and updates — along with a plugin toolkit for SEO, security, and performance.
(She’s since taken the reins on hosting and updates. We’ve noticed a few things wobble since, but hey — every lawyer needs a first case, and every site needs a first “oops.”) to learn, we encourage this.
Results: The Legal Launchpad
The finished site gave Tracy exactly what she needed — a strong, credible online foundation for her new firm. It’s professional, fast, and mobile-friendly, designed to grow as her business and caseload expand.
Even with limited resources, we helped her start with something that looked premium and performed like it too — proof that a great website doesn’t need a big budget, just a clear vision and a team that knows how to stretch pixels like dollars.