Case Study: A Visionary at the Intersection of Media and Social Change
How a purpose-driven digital experience supports youth empowerment, video storytelling, and global impact
Jessica Kizorek is a dynamic force in the world of nonprofit media. As the founder of Eyes on Your Mission, a Miami-based 501(c)(3), she leads an organization that empowers underserved youth through video production, STEAM-focused learning, and real-world creative experiences. With a global reach and local roots, Eyes on Your Mission equips students with tools for storytelling, entrepreneurship, and professional growth — all while supporting nonprofits through powerful, purpose-driven media.
When Jessica approached Zulu Shack Creative, her vision was compelling: she needed a website that could serve as the digital nerve center for her growing ecosystem of programs, partners, and youth initiatives. It had to be fast, beautifully designed, and able to communicate her mission at a glance — while also functioning as a practical tool for students, educators, and funders alike.
Challenge: Building a Site as Bold and Agile as the Brand Itself
Jessica’s mission was crystal clear — but her existing web presence didn’t reflect the energy, sophistication, or scope of her work. She needed a platform that could do it all:
- Highlight grant opportunities and film projects
- Showcase her educational programs
- Attract funders and partners
- Engage students through clear, intuitive design
As a social impact leader working across media, education, and nonprofit sectors, the website had to balance creative storytelling with high-performance functionality — and scale with her growing initiatives.
Our Approach: Fast, Flexible, Future-Ready
Zulu Shack Creative took a strategy-first approach to the redesign, focusing on user experience, content flow, and speed optimization. The new site needed to reflect Jessica’s distinctive brand identity while staying accessible to a wide audience — from tech-savvy funders to students navigating from a smartphone.
Key Features Delivered:
- Custom UX/UI Design: Streamlined, expressive layouts tailored for media-rich content and storytelling
- Video-Optimized Framework: Built to showcase film projects without compromising site speed
- Audience-Specific Navigation: Clear pathways for students, partners, educators, and funders
- Performance Engineering: Page speeds scoring in the high 90s, ensuring fast load times across devices
- Scalable CMS Integration: Designed for easy updates and future program expansions
The end result? A clean, modern site that feels both inspiring and intentional — with the speed and flexibility to grow alongside Jessica’s vision.
Results: Performance, Praise, and a happy Dr Jessica Kizorek!
While formal metrics are still being gathered, early feedback has been overwhelmingly positive:
- High 90s performance scores for site speed and optimization
- Consistent praise from industry peers on design and usability
- And most notably: Jessica herself was over the moon and in her words she has found her guys for her website needs.
The impact of a well-executed digital platform can’t be overstated — especially for a nonprofit serving at-risk youth and advocating for creative equity. This project wasn’t just about a website; it was about creating digital infrastructure for real-world change.
Looking Ahead: A Continued Partnership
Following the success of the Eyes on Your Mission website, Jessica tapped Zulu Shack Creative to redesign her other venture, Two Parrot — a media production company focused on storytelling for social good. That project will be featured in an upcoming case study.
At Zulu Shack Creative, we specialize in crafting websites that do more than look good — they work for the people they’re built to serve. The Eyes on Your Mission project exemplifies our belief that strategic design and technical excellence can amplify voices, empower communities, and support missions that matter.