Case Study: Growing a Compassionate Brand in a Competitive Space
The Backstory: Where Business Meets Heart
Few industries balance science, emotion, and trust like surrogacy — and Creative Love does it with grace.
Founded by Wendy, a powerhouse businesswoman with empathy baked into every decision, Creative Love has helped families from around the world begin their fertility journeys with care, clarity, and confidence.
When Zulu Shack Creative partnered with Wendy, we weren’t just working on another WordPress site — we were helping amplify a mission built on love, inclusivity, and hope.
Her agency already had a solid foundation, but the digital landscape around it was shifting. It was time to strengthen the brand’s visibility, performance, and lead generation — setting the stage for long-term growth.
What We Did: Strength Meets Strategy
First, we stabilized the core. Wendy’s previous site came to us like a slightly over-loved houseplant — healthy roots, a little droopy around the edges. So, we:
- Moved her WordPress site to a high-performance hosting environment, boosting speed, reliability, and uptime.
- Refined the site’s structure and user flow, making it easier for intended parents, surrogates, and donors to find what they need.
- Built out optimized location pages to improve organic search visibility across Florida and beyond.
Then came the real momentum: SEO + PPC (Pay Per Click Advertising)
SEO Strategy That Builds Trust
We developed a long-term SEO strategy focusing on keyword depth, local relevance, and intent-based content. Each new page — from city-specific surrogacy guides to educational blog posts — was crafted to attract the right audience and build authority in Google’s eyes (and hearts).
PPC That Converts with Empathy
For paid traffic, we created dedicated landing pages tailored for Google Ads campaigns — written and designed to convert without feeling transactional. In an industry built on compassion, we found the balance between marketing and meaning.
Together, the SEO and PPC efforts are driving measurable lead growth while keeping acquisition costs efficient — proof that even the most sensitive industries can thrive with smart, authentic digital marketing.
Results: A Relationship That Keeps Growing
