Case Study: Conrad Marine Gets a Website Worthy of Its Fins
Meet Goofy: The Man Who Made Pontoons Cool
You know how most people look at a pontoon boat and think, “Ah yes, floating patio furniture”?
Not Goofy.
Goofy saw potential. He saw hydrodynamics. He saw… fins.
Not just any fins — T.A.P. Fins, a patented system that makes pontoons ride smoother, turn sharper, and handle like they’ve been sneaking protein shakes.
In short: the man reinvented the way pontoons move.
But his website? Yeah, it hadn’t moved since 2004.
The old site had that “built in the age of My Chemical Romance and dial-up tones” aesthetic. It worked well — kind of like an old outboard motor that still sputters to life — but it wasn’t exactly making waves online.
That’s when Zulu Shack Creative entered the chat. (Thanks again to Kim, our referral MVP, who keeps introducing us to absolute legends.)
Mission: Make It Look as Smart as It Is
Goofy’s tech was cutting-edge. His site? Not so much. Our goal was simple — make Conrad Marine look as advanced as the engineering behind the fins.
We designed a fully custom WordPress theme that’s sleek, confident, and built for performance — kind of like the boats Goofy helps upgrade.
The new design ditched the old-school clutter for:
- Clean, modern layouts that highlight the T.A.P. Fin system like the innovation it is.
- Clear storytelling that finally explains what these fins do without making you feel like you need a PhD in fluid dynamics.
- Basic SEO structure ready for Kim and performance tweaks, because genius doesn’t mean much if nobody can find you.
We also made sure the design had some personality — a little grit, a little shine, a touch of Goofy’s inventor energy. You can practically smell the sawdust and saltwater when you scroll.
The Hand-Off: Collaboration, Not Control
Now here’s the twist: once we finished designing and developing the new site, we handed it over to Goofy’s longtime web developer — the guy who’s been keeping the lights on since before TikTok existed.
Why? Because we actually like working with people, not taking over their turf. At Zulu Shack Creative, we’re all about collaboration. You’ve got a team? Awesome. We’ll fit right in, teach what we know, and leave things better than we found them.
It’s kind of like being digital foster parents — we raise the project, get it walking and talking, then hand it back when it’s ready to live its best life.
Results: From Old-School to Oh Damn
The new conradmarine.com looks and performs like a completely different species. It’s clean, fast, and finally reflects what the product actually is — smart, innovative, and low-key brilliant.
Visitors now land on the site and think, “Wait, I need fins on my pontoon.”
Because yes, they do.
We gave Goofy a modern digital platform that matches his patented performance — the kind of site that makes people go from “What’s a T.A.P. Fin?” to “Take my money” in about 30 seconds.
