I’ve been working in marketing since 2018, beginning my career through marketing consulting projects while still at university. In 2019, I tutored and marked for the university’s marketing department alongside my consulting work before stepping into my first full-time agency role as a Junior Marketing Assistant in November of that year.

I hold a BCom in Marketing Management (cum laude), a postgraduate Honours BCom, and a Master’s degree in Marketing Management, where I also published academic research in the field. I’ve always loved the balance between theory and practice. I love understanding why marketing works and then applying it to solve real business challenges.

Over the years, I found my passion in digital marketing and SEO. I love the combination of analytical thinking, problem-solving, user behaviour, and storytelling through search. Whether I’m developing an SEO strategy, improving a website’s user experience, or refining operational processes, I’m driven by creating clarity from complexity and delivering measurable results.

At Zulu Shack, I wear two hats: leading SEO strategy and helping shape the agency’s operational systems and processes. I genuinely enjoy mentoring others, helping team members build confidence in their skills, and creating frameworks that allow both clients and teams to succeed.

Outside of work, I’m an unapologetic pet mom to Archie and Maya, my rescue puppies who have completely transformed my life. You’ll usually find me with a book in hand, watching anime, spending time with my dogs, or experimenting in the garden as I discover my latest hobby.