Twelve years and many misadventures as a pro musician later, I got my first “proper” job in IT, learned to code and was part of the team that built the first e-commerce platform in South Africa, the Digital Mall. I progressed along the typical route, from programmer to development manager to business analyst and strategic project manager.

At this point, tired of being at the sharp end of IT, I decided to use my accumulated knowledge to write about it instead. Writing has always come naturally to me. I was that kid at school who had to read their essays to the class. (I can thank playing rugby for saving me from the inevitable “teacher’s pet” teasing!)

SEO had always piqued my interest and by then I’d done many years of research and training in all its aspects, so SEO writing was the ideal fit. Since then I’ve written for a variety of blue chip multinationals across the world, honing my skills in some of the most competitive industries over two decades.