2020 may have been eventful for marketing in general, but the demand for good SEO strategies continue to grow, especially with more businesses shifting to the digital landscape today.
SEO has evolved consistently throughout the years and as you begin to prepare for 2021, here are some important tips to start following today so you can get ahead of the game:
Voice search will become more prominent.
A lot of people have adapted innovations like Apple’s Siri, Amazon’s Alexa and Google Assistant because of the convenience of voice search. In fact, some reports predict that at least 55% of all householdswill own a smart speaker by 2022.
With that in mind, it’s very important to start optimizing your website for voice search mainly by being more mindful of your keywords.
When people search on Google, they usually tend to abbreviate search terms. But voice search is different because it’s like asking someone a complete question.
For instance, someone could type “fashion trends for 2021” on Google but say “what are the hottest fashion trends for 2021” through voice search.
User experience will take on a bigger role.
User experience is basic SEO. But in 2021, that term will take on a bigger role in search engine rankings. In fact, a Google Webmaster Central blog post last May hinted that Google search would now consider different UX signals as part of its ranking factor: “Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience.
They measure dimensions of web usability such as load time interactivity, and the stability of content as it loads (so you don’t accidentally tap that button when it shifts under your finger—how annoying!).”
User experience is also believed to be strong determinant for optimizing SEO for an artificial intelligence algorithm called RankBrain.
AI will also be showing more prominence in SEO in 2021 and senior Google scientist Greg Corrado explains of the possible correlation between RankBrain and user experience: “The other signals, they’re allbased on discoveries and insights that people in information retrieval have had, but there’s no learning.”
What this means is that RankBrain will continue to improve that AI is definitely the next big trend to watch out for in SEO.
Mobile-friendliness will have more weight.
Google rolled out mobile-first indexing in 2019 to allow its spiders to index the mobile version of a website considering that this is its “primary” version and not the desktop version.
That is mainly because of the growing trend towards mobile search, which reports predict that at least 73% of all Internet users will go online using only mobile devices by 2025.
So if you’re going to improve your SEO strategy for next year, you need to consider different mobile usability features and evaluate your website’s mobile readiness through Google’s free mobile-friendly test.
Are you ready to take on 2021 with smarter SEO strategies? These are just some of the tips that you can start working on now as you wrap upanother year in digital marketing.