A Social Dating Site
Our clients, Terry and Sandie had a vision to create a social chat website where people can meet each other based off similar interests. For the user, it should be a place where you can chat with similar interests at heart, share view points in a public or private chat, ultimately harboring a safe place where people can create new friendships, relationships or simply just chat.
Terry and Sandie wanted to define interests and section them off into the familiar chatroom style of yesteryear. Zulu Shack Creative was able to take their idea and successfully create designated chat rooms for each interest as well as take it a step further and create a featured chat room, a chat room that is a trending topic from around the web.
Through Fascination City you are able to sign up for free, create a profile and get chatting. Features include chat, profiles, private messaging, photo uploads, notifications, favorites and an admin portal specifically created to manage users and their safety.
Although it is very easy in this day in age to buy data, and profiles for that matter. Terry and Sandie, rightfully decided not to create a site that is “bot-like” or fake and rather let the user growth happen organically. Even though the user base is quite small at the moment, you can rest assure it is real! And a great place to chat with your friends.
Chat, chat, chat!
First and foremost, behind every good social service is a good database. The Zulu Shack Creative team, chose to use SQL Server to host the data for Fascination City. SQL is ubiquitous, easy to scale and can handle a lot of data being written and read from the database, ideal for a chat site. We were able to integrate the solution with SignalR which paved the way for real time messaging and a great user experience.
To drive more organic traffic, our SEO and Content management team, created blogs for Fascination City. We chose to use WordPress in this case, should Terry and Sandie ever want to write their own articles. Also WordPress is a great CMS when it comes to pushing content and news.
Video Marketing is a great way to get your name out there. Research is indicating that the future of digital advertising is Video. All the biggest social platforms like Facebook, Instagram and Snapchat have headed this way. Video can convey your message quicker than a picture or text ever could. We used video promos for Fascination City to drive more traffic. An example of one of their videos can be found here.