Blog posts of '2020' 'September'

3 Website Design Tips for Online Stores

A business website attracts customers and assures you are legitimate. An eCommerce site also caters to the changing demand for shopping and selling. It is not only a convenient option for people on the go or shoppers who prefer contactless tractions but a great way to drive business success.

Here are the 3 website design tips for your online store for a more flexible option for both your business and your buyers.

Save money with a merchant account

Setting up a merchant account will greatly benefit your sales volume due to the ability to provide fast and secure payment methods for your customers. A business with an online presence can accept international payments.

Regardless of your business size, setting up a merchant account is an opportunity to expand your client base. Besides, it allows your customers to transact stable, secure, and speedy payments from their mobile devices.

Most of all, having several payment options improve customer experience and satisfaction which can lead to repeat sales.

Hire web developers, do not do it yourself

Although there are numerous free website builders, a professionally done website makes a difference with it comes to efficiency and design. Professional web developers are equipped with the necessary skills and resources for reliable and responsive web design.

Hiring professional web developers will save you time and money. Instead of focusing on building your DIY website, you can spend more time on brainstorming for the best strategies for your business.

Also, a professional web developer will ensure the business website is less prone to technical issues or crashing. Moreover, professional web developers will personalize the design of your website that fits your products, services, and business goals. Plus, professionals will incorporate all reliable tools and plugins to ensure faster loading time.

A time-consuming loading business website will frustrate costumers which can lead to lost sales or lost revenue.

Since change is inevitable, a professional web developer can efficiently applywebsite enhancements, changes, and maintenance. This comes handy when you are running promotions and offers that need to be showcased on your homepage.

There may be free DIY websites, but a professional web developer will deliverthe best results: security, reliability, professional design, speed, enhancements, and back-up.

Importance of images

Beautifully shot images showcasing the products or services with engaging descriptions will attract website visitors and customers. Clear images showing how the product works or how it can resolve one’s problems or issues can greatly impact the interests of the visitors and customers.

A professional web developer knows how to manipulate these images to connect with customers.

Having well-shot, clear, and color-rich images allow customers to have at least accurate information about the product since they can only see it virtually. A clear shot of something you want to sell can go a long way.

The takeaway

Although an online business takes time and money, these are not enough reasons to settle for free DIY website builders. Take advantage of these website design tips for online stores for your business to grow and start generating profits.

Should I Hire an SEO or Contract to an SEO Agency?
Should I Hire an SEO or Contract to an SEO Agency?

Search Engine Optimization is a process that needs time and expertise. So if you want your business to establish online presence and growth, SEO is an option worth considering.

Whether you are to build a new website or the existing website needs changes, professional help is needed so that the project will go as smoothly as possible.

But which one can handle your website SEO tasks better? – SEO specialist or an SEO agency?

Let us discuss the benefits and the drawbacks of hiring the services of an SEO agency versus an SEO specialist. Learning the pros and cons will help you decide which will be the best fit for your business needs.

Benefits of hiring an SEO specialist:

  • A specialist will have more time working on your website SEO needs. You will have someone who can focus his time and expertise on your website compared to an SEO agency that has many other clients. An SEO specialist will have more time understanding about your business which leads to executing the perfect SEO strategies for growth and traffic.
  • Hiring an SEO specialist is committed to your business website 8 hours a day, 40 days a week; hence the possibility of mistakes is very unlikely to happen. And when changes happen, an in-house SEO specialist or Manager can quickly adapt to these changes since he or she is now familiar with your business goals.
  • Having an SEO Manager means you can have face-to-face interaction and discussions on strategies on how to make SEO attain your long-term business goals.

Drawbacks of hiring an SEO specialist:

  • Typically, hiring the services of an SEO Manager is costly compared to an SEO agency.
  • An SEO specialist may not have all the skill sets that you are looking for. Compared to an SEO agency who has a team of content creators, copywriters, backlink specialists, web designers, and web developers who can showcase their skills and talents for improved rankings, traffic, and visibility.

Benefits of hiring an SEO agency:

  • The cost of an SEO agency budget friendly considering the team of experts that will aid in the success of your website SEO. Hiring an SEO agency to do the job means paying for a fixed monthly fee for a wider range of expertise and skill sets.
  • You can terminate the services of an SEO agency if they fail to deliver that was promised. You can stop the services once goals and expectations are not met.
  • An SEO agency has better knowledge related to the latest trends, technical issues, algorithms, and strategies.

Cons of hiring an SEO agency:

  • Your agency may not be able to get back to you in a timely miner as they have other clients to cater to. You cannot expect full attention and VIP treatment.
  • Your relationship with an SEO agency will be limited to phone calls or emails which is more difficult when it comes to discussions, implementation of changes, and resolutions to issues.

Now that you have the necessary pointers, you can pick the best outfit whichcan meet your website’s requirements better.

3 Ways to Get Better Results from Google
3 Ways to Get Better Results from Google

Almost everyone is on the Internet to search for information, for friendship and dating, news, entertainment, education, marketing, and so much more. Businesses are also taking advantage of wireless technology to improve and establish their online presence.

Search Engine Optimization or SEO is an integral part of today’s marketing industry. Making your business more visible to online users who are using keywords or phrases related to your business; services or products via Google search is important to digital marketers.

Improving your search engine rank can be done through blogging, changing the title tags and meta tags, and sharing your blog through Facebook.

Start a Blog

Blogging can help boost your search engine ranking by focusing on 1-2 tail keywords to generate the right type of traffic. An example of a long-tail keyword is “how to write a blog”. Online users who search for this type of keywords are most likely to read your blog post to look for answers to their questions.

Incorporate your long-tail keyword in your header and body, URL, title tag, and meta-description. You can also add images relevant to our blog post to further explain and support your content.

When you an image alt text to your blog post, be sure to describe the image,keep it within 125 characters description, and use your keywords.

Change your title tags and meta tags

Include your keywords in your headline or title. The title serves as the searchengine’s determining factor if your content is relevant to the searched keywords. Position your keywords in the first 60 characters of your title tag. This is still applicable even if you have a lengthy blog title; it is always a good idea to have your keywords positioned in the beginning. But keep your title simple and relevant.

On the other hand, a meta tag is a description of your web content. It is 160 characters including spaces that are used to let users know what the page is about. Entice the readers; keep the description engaging as possible to generate click-through rates.

Post your blogs on Facebook

There are a lot of venues and ways for your blog content to earn views for better promotion, but posting it on Facebook is one of the most effective ways to do it.

Facebook is the most used social media platform with billions of users worldwide. Plus, with Facebook’s audience targeting, you will be able to reach the right audience at the right.

First, simply copy the link to your article and paste it on your Facebook sharing wall. Ask your friends or your Facebook circle to like and share your post for credibility. Second, create an interesting headline to catch users’ attention. Third, use well-designed images. Fourth, you can set-up a budget for a Facebook boost to promote your content.

The takeaway

There are countless ways to promote online visibility, but writing consistentlyand providing fresh content regularly will generate organic traffic to your website.