Almost everyone is on the Internet to search for information, for friendship and dating, news, entertainment, education, marketing, and so much more. Businesses are also taking advantage of wireless technology to improve and establish their online presence.
Search Engine Optimization or SEO is an integral part of today’s marketing industry. Making your business more visible to online users who are using keywords or phrases related to your business; services or products via Google search is important to digital marketers.
Improving your search engine rank can be done through blogging, changing the title tags and meta tags, and sharing your blog through Facebook.
Start a Blog
Blogging can help boost your search engine ranking by focusing on 1-2 tail keywords to generate the right type of traffic. An example of a long-tail keyword is “how to write a blog”. Online users who search for this type of keywords are most likely to read your blog post to look for answers to their questions.
Incorporate your long-tail keyword in your header and body, URL, title tag, and meta-description. You can also add images relevant to our blog post to further explain and support your content.
When you an image alt text to your blog post, be sure to describe the image,keep it within 125 characters description, and use your keywords.
Change your title tags and meta tags
Include your keywords in your headline or title. The title serves as the searchengine’s determining factor if your content is relevant to the searched keywords. Position your keywords in the first 60 characters of your title tag. This is still applicable even if you have a lengthy blog title; it is always a good idea to have your keywords positioned in the beginning. But keep your title simple and relevant.
On the other hand, a meta tag is a description of your web content. It is 160 characters including spaces that are used to let users know what the page is about. Entice the readers; keep the description engaging as possible to generate click-through rates.
Post your blogs on Facebook
There are a lot of venues and ways for your blog content to earn views for better promotion, but posting it on Facebook is one of the most effective ways to do it.
Facebook is the most used social media platform with billions of users worldwide. Plus, with Facebook’s audience targeting, you will be able to reach the right audience at the right.
First, simply copy the link to your article and paste it on your Facebook sharing wall. Ask your friends or your Facebook circle to like and share your post for credibility. Second, create an interesting headline to catch users’ attention. Third, use well-designed images. Fourth, you can set-up a budget for a Facebook boost to promote your content.
There are countless ways to promote online visibility, but writing consistentlyand providing fresh content regularly will generate organic traffic to your website.